Hải Tín’s Cultural Journey
The Hải Tín Marketing team joined the procession on Trần Hưng Đạo Street in District 5, embracing the festive spirit. At Hải Tín, we believe that culture and business go hand in hand—this has shaped our corporate identity for nearly two decades.
This year’s festival was held in Chợ Lớn, a historic and cultural hub for the Chinese-Vietnamese community. The parade began at Nghĩa An Assembly Hall, a sacred place honoring Lord Guan (Guan Yu)—a symbol of loyalty and heroism. The statue of Guan Yu was carried over a 4-kilometer journey, passing streets named after heroes such as Lao Tzu, Trần Hưng Đạo, Phùng Hưng, Hải Thượng Lãn Ông, Đỗ Ngọc Thạch, Nguyễn Trãi, Châu Văn Liêm, and Lương Nhữ Học, creating a heartfelt and memorable route.

A Vibrant Cultural Parade
The procession was not only a spiritual event but also a rich artistic performance. Participants dressed as symbolic characters—fairies, the God of Wealth, soldiers, and even the legendary Red Hare horse. The costumes, dances, and synchronized movements brought the streets to life, showcasing youthful energy and community pride.
One of the festival’s highlights was the dragon and lion dances. A 70-meter-long dragon, operated by 35 performers, captivated both locals and tourists. The parade paused at intersections, residential areas, temples, and assembly halls for vibrant dance performances.
Cultural Significance and Spiritual Meaning

More than just a cultural event, the Nghinh Ông Festival carries deep spiritual meaning. It honors Guan Yu as a model of loyalty and inspiration for overcoming hardship. The festival also represents wishes for favorable weather, peace, and prosperity in the new year.
It serves as a bridge between generations, helping young people understand and embrace their cultural roots. According to Mr. Trần Em, head of the Nghĩa An Assembly Hall, the Guan Yu ceremony has existed for centuries and has grown into a large street parade since 2023.
Impact on Spirit and Tourism
Beyond its spiritual value, the festival enriches the cultural life of Ho Chi Minh City residents. The enthusiastic participation of locals and tourists has turned it into a significant highlight. The vibrant atmosphere and colorful performances lit up the Chợ Lớn district.
Blending tradition with modernity, the festival created a unique cultural exchange, offering new and intimate experiences of Chinese heritage. It also provided an opportunity for businesses and organizations to showcase culture and promote tourism in the city.
Conclusion
The Nghinh Ông Festival is not only a tribute to tradition but also a symbol of pride for the Chinese community in Ho Chi Minh City. Through every step of the parade and every performance, cultural values are revived, reminding us of our roots, perseverance, and ancestral loyalty. With the participation of nearly 1,000 people and countless captivating performances, this year’s event was a resounding success, reaffirming the place of Chinese culture in the spiritual life of the city.